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Chapter: 8 -Problem: 1 >> Describe the key purpose of observation.
Answer Preview: To coll…

, Chapter: 8 -Problem: 1 >> You are investigating the service quality of restaurants. You are collecting primary data through interviews and observation. Your task is to go to a restaurant and collect descriptive observational data on the following factors: space (layout of the physical setting), objects (physical elements such as equipment, tables, chairs, and the like), actors (staff and clients), and interactions between
Answer Preview: As my task is to go to the restaurant and to inspect It then the first thing which i prefer accordin…

, Chapter: 8 -Problem: 11 >> How does a simple checklist differ from a sequence record on time-scale?
Answer Preview: A simple checklist provides information abou…

, Chapter: 5 -Problem: 10 >> Product placement is a form of advertising in which a company’s products and name are intentionally positioned in motion pictures, television programs, radio broadcasts, and the like. Product placement can take many forms: verbal mentions in dialogue, actual use by a character, or visual displays (for instance a company logo on a vehicle or billboard). Develop a theoretical framework on this issue
Answer Preview: Product placemen t, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into a…

, Chapter: 16 -Problem: 1 >> What is qualitative data? How do qualitative data differ from quantitative data?
Answer Preview: Qualitative data is …

, Chapter: 14 -Problem: 2 >> What does coding the data involve?
Answer Preview: Data coding involves …

, Chapter: 16 -Problem: 7 >> Why is analytic induction inductive (rather than deductive) in nature?
Answer Preview: Analytic induction involves inductive …

, Chapter: 4 -Problem: 4 >> How would you go about doing literature survey in the area of corporate social responsibility?
Answer Preview: I would first obtain all the references and abs…

, Chapter: 9 -Problem: 1 >> Discuss the advantages and disadvantages of personally administered, questionnaires, mail questionnaires, and electronic questionnaires.
Answer Preview: Personally administered questionnaire It is a structured form that consists of a series of closed-ended and open-ended questions. It is called Personally administered questionnaire as the respondents …

, Chapter: 1 -Problem: 3 >> For what specific purpose is Basic Research important?
Answer Preview: Basic research is important for generatin…

, Chapter: 15 -Problem: 2 >> When we collect data on the effects of treatment in experimental designs, which statistical test would be most appropriate to test the treatment effects?
Answer Preview: We would use a …

, Chapter: 11 -Problem: 1 >> Define measurement.
Answer Preview: Measurement is the assi…

, Chapter: 14 -Problem: 7 >> A researcher wants to provide an overview of the gender of the respondents in his sample. The gender is measured like this: What is your gender? 0 Male 0 FemaleWhat is the best way to provide an overview of the gender of the respondents?
Answer Preview: There're a lot of ways to look into this. 1. Make gender a free-response item with a b…

, Chapter: 8 -Problem: 4 >> How does participant observation differ from structured observation?
Answer Preview: Observational studies can be of …

, Chapter: 8 -Problem: 5 >> Discuss how ethnography and participant observation are related.
Answer Preview: Relationship between Etnography and Participant observation : Ethnography is conducted to study cult…

, Chapter: 11 -Problem: 2 >> Explain why it is impossible to measure an object.
Answer Preview: You cannot measure a person, you measur…

, Chapter: 8 -Problem: 2 >> Seek permission from a professor to sit in two sessions of his or her class, and do an unstructured, nonparticipant-observer study. Give your conclusions on the data, and include in the short report your observation sheets and tabulations.
Answer Preview: Information is an assortment of realities, figures, items, images, and occasions assembled from various sources. Associations gather information to se…

, Chapter: 3 -Problem: 3 >> Use the Internet to find more information about the ‘five times why’ approach. Discuss this approach using an example provided on the Internet.
Answer Preview: Five whys is an interrogative technique used to know the cause-and-effect relationships of a particu…

, Chapter: 8 -Problem: 6 >> How does moderate participation differ from complete participation?
Answer Preview: Moderate participation occurs …

, Chapter: 1 -Problem: 4 >> When is applied research, as distinct from basic research, useful?
Answer Preview: Applied research is useful in …

, Chapter: 8 -Problem: 3 >> Read all relevant information regarding Thomas Perks’ study. From this information, develop a coding scheme to test the effect of GDA labels on the consumption of candy bars (chocolate bars). Do not forget to include categories allowing you to collect data on relevant covariates.
Answer Preview: One of the primary benefits of perception is its straightforwardness. Another benefit of perception is that it is feasible to notice certain gatherings of people from whom it might somehow be hard to …

, Chapter: 3 -Problem: 7 >> “The problem definition stage is perhaps more critical in the research process than the problem solution stage”. Discuss this statement.
Answer Preview: Finding the right solution to an incorrectly …

, Chapter: 1 -Problem: 9 >> Given the situations below, (a) discuss with reasons, whether they will fall into the category of Applied or Basic research, and (b) for scenario 1 explain with reasons, who will conduct the research.
Answer Preview: 1. Applied research - mainly used to solve problem related to in…

, Chapter: 3 -Problem: 10 >> A typical examples of causal research questions is: “What is the effect of reward system on productivity?” What is the problem here, according to the researcher?What is a possible solution to the problem, according to the same researcher?
Answer Preview: Productiv…

, Chapter: 3 -Problem: 2 >> Why do we still have transform the following problem statement into a researchable topic for investigation?The introduction of flexible work hours has created more problems than it has solved.
Answer Preview: Because it lacks the specificity and focus needed to investigate …

, Chapter: 4 -Problem: 5 >> Find two or more sources with contrasting viewpoints on the same issue. Discuss the main differences between these sources.
Answer Preview: Gershenfeld, N. (2012). How to make almost anything: The digital fabrication revolution. Foreign Aff., 91 , 43. In the 21st Century, there are signifi…

, Chapter: 3 -Problem: 8 >> ‘The ‘secret’ to bringing clarity and focus to your problem is to isolate the key ideas in the first version of the problem statement.’ What are the subjects, verbs, and objects in the following statement?
Answer Preview: The newly installed i…

, Chapter: 4 -Problem: 2 >> The exact purpose of a critical literature review depends on the research approach that is taken. Discuss this statement.
Answer Preview: Since the research questions of your study serve as the s…

, Chapter: 8 -Problem: 10 >> Is it possible to test hypotheses with structured observation? Why (not)?
Answer Preview: Yes, it is possible to …

, Chapter: 2 -Problem: 8 >> Is there a specific perspective on research that appeals to you? Why?
Answer Preview: Research perspective A research perspective depends on whether the researcher believe that there is an objective world out there that can be objectively known. If not, he can select a perspective subj…

, Chapter: 10 -Problem: 14 >> Design a study to examine the following situation. An organization would like to introduce one of two types of new manufacturing processes to increase the productivity of workers, and both involve heavy investment in expensive technology. The company wants to test the ef?cacy of each process in one of its small plants.
Answer Preview: CASE STUDY: INTRODUCING NEW MANUFACTURING PROCESSES OBJECTIVE: TO INCREASE …

, Chapter: 7 -Problem: 4 >> Discuss the advantages and disadvantages of personal and telephone interviews.
Answer Preview: PERSONAL INTERVIEW A personal interview refers to the face to face discussion for the purpose of eva…

, Chapter: 3 -Problem: 11 >> Below is the gist of an article from BusinessWeek. After reading it:a.  identify the broad problem areab.  explain how you would proceed further.Two years ago, Electronic Arts, the second-largest U.S. video game company, ran on promises. Developers pitching a feature for a big game had to produce a cool video to win approval from the bosses. They were then left alone for months, until it was too l
Answer Preview: The next step is to engage in preliminary research to find …

, Chapter: 6 -Problem: 6 >> Discuss the interrelationships among the research questions of a study (exploratory, descriptive, causal), study setting (noncontrived or contrived), researcher interference, research strategy, and time horizon of study.
Answer Preview: A non-contrived setting simply indicates that the research is conducted where the flow of even…

, Chapter: 8 -Problem: 2 >> Discuss four dimensions that distinguish various approaches to observation.
Answer Preview: Four dimensions which distinguish var…

, Chapter: 8 -Problem: 13 >> What is reactivity?
Answer Preview: Reactivity is th…

, Chapter: 6 -Problem: 4 >> “A field study is often more useful than a lab experiment.” Discuss this statement.
Answer Preview: It depends. Is internal or external validity important to the researcher? A lab e…

, Chapter: 11 -Problem: 7 >> Is it useful to draw on existing measures to measure abstract and subjective constructs such as for instance customer loyalty? Why (not)?
Answer Preview: The use of existing measurement scales has several …

, Chapter: 1 -Problem: 1 >> Describe a situation where you used research in order to inform thinking, decisions, and/or actions in relation to a personal issue of interest such as buying a new mobile phone or going to the movies. Provide information about the purpose of your research, the problem, the information you collected, how you collected this information, the role of theory, and the solution to the problem.
Answer Preview: Example: going to the movies. The problem: I wanted to go the movies last weekend with a f…

, Chapter: 3 -Problem: 5 >> Why is it important to gather information on the background of the organization? Whys is it important to review the literature on your topic?
Answer Preview: The background information of the company is likely to offer the researcher several clues on when th…

, Chapter: 1 -Problem: 8 >> Describe a situation where research will help you as a manager to make a good decision.
Answer Preview: One scenario i…

, Chapter: 4 -Problem: 1 >> What is the purpose of the literature survey?
Answer Preview: In general, a literature review ensures that: The research effort is positioned relative to existing …

, Chapter: 11 -Problem: 8 >> “Since we cannot directly observe achievement motivation, job satisfaction, and service quality, these are not appropriate topics for a scientific study.” Discuss this statement.
Answer Preview: This statement is probably made …

, Chapter: 3 -Problem: 12 >> Define the problem statement (the why and the what) in the following situation:Employee loyaltyCompanies benefit through employee loyalty. Crude downsizing in organizations during the recession crushed the loyalty of millions. The economic benefits of loyalty embrace lower recruitment and training costs, higher productivity of workers, customer satisfaction, and the boost to morale of fresh recrui
Answer Preview: Problem Statement. Research Objectiv…

, Chapter: 3 -Problem: 4 >> Describe the functions of preliminary data gathering.
Answer Preview: Preliminary data gathering helps the researcher to: Benefit from what is a…

, Chapter: 3 -Problem: 9 >> Offer a clearly focused problem statement in the broad area of corporate culture, job satisfaction or risk-seeking behaviors of investors.
Answer Preview: Examples of research questions are: What …

, Chapter: 4 -Problem: 3 >> Provide at least two distinctive definitions of two of the following terms:- Leadership- Job satisfaction- Organizational effectiveness- Service quality- Auditor liability- Cash flow
Answer Preview: Leadership two distinctive definitions are as follows: 1. Leadership: Leadership means influencing p…

, Chapter: 2 -Problem: 3 >> Discuss the following statement: Good research is deductive in nature.
Answer Preview: Whether people will agree or disagree with this statement will depend on their view…

, Chapter: 2 -Problem: 4 >> Discuss the following statement: The hallmarks of scientific research do not/cannot apply to inductive research.
Answer Preview: Many of the hallmarks of scientific research do and probably should a…

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14 Reviews for Research Methods for Business A Skill Building Approach Textbook Questions And Answers