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Chapter: 9 -Problem: 2 >> Choose an example of an e-business and, using the factors that determine organisational culture as a guide, determine the dominant culture within the organisation.
Answer Preview: nsidering the exmle f mzn, whih is ne f the gint e business, r sy e-mmere ltfr…

, Chapter: 7 -Problem: 2 >> How has the development of ICT changed the skills required by managers of e-businesses?
Answer Preview: The ICT specialist requirements to have mechanical abilities to characteriz…

, Chapter: 7 -Problem: 1 >> Identify and discuss the critical success factors for implementing a CRM system.
Answer Preview: Ten Critical Success Factors for CRM Implementations 1. Establish measurable business goals 2. Align business and IT operations 3. Get executive support upfront 4. Let business goals drive functionali…

, Chapter: 11 -Problem: 2 >> Outline some examples of how an e-business can differentiate its product or service.
Answer Preview: Product By Size: You can offer your product in different size than your …

, Chapter: 4 -Problem: 3 >> Using an example, describe network externalities and explain the phenomenon of Metcalfe’s Law.
Answer Preview: Metlfe's Lw is exressed in tw generl wys: 1) The num…

, Chapter: 2 -Problem: 1 >> What are the main technologies that have contributed to the growth and commercialisation of the internet?
Answer Preview: Over the past 50 years, the world has experienced a tremendous revolution in communication and computing technologies. This includes computers, cellph…

, Chapter: 8 -Problem: 5 >> Find examples of e-businesses who have adopted a generic strategy based on:a) Differentiation;b) Cost leadership;c) A narrow-based differentiation focus;d) A broad-based cost leadership focus.
Answer Preview: There are many successful e-businesses that have adopted a generic strategy. The first example is Amazon com, which has a broad-based cost leadership …

, Chapter: 10 -Problem: 1 >> Summarise the main elements that comprise feedback control.
Answer Preview: A system containing a number of components connected with each other to a describe…

, Chapter: 3 -Problem: 4 >> What are the key attributes of mobile wireless internet devices that add value to users beyond those offered by fixed internet connections?
Answer Preview: You'll tell from the title of portable Web administrations that they permit you to stay associated with the Web after you are absent from home. As of now, there are three sorts of versatile Web admini…

, Chapter: 10 -Problem: 3 >> What are the key criteria that firms must take account of when rolling out new technology?
Answer Preview: - Create infrastructure needed - I…

, Chapter: 6 -Problem: 4 >> Outline three types of breaches of internet security and discuss the problems they can pose for e-businesses.
Answer Preview: Three types of the breach of internet security could be: 1. Data theft: This can be thro…

, Chapter: 6 -Problem: 3 >> How can technology help to build trust and confidence in e-business and e-commerce?
Answer Preview: Advancement in technology has led to the introduction of a raft of changes in all industries. In particular, the retail sector has benefited significa…

, Chapter: 10 -Problem: 4 >> Choose an example of an e-business website and critically assess its effectiveness using a range of evaluation criteria. Compile and use a ratings metric for measuring effectiveness.
Answer Preview: Let us take an example of Amazon. There are various ways which can be used to …

, Chapter: 8 -Problem: 3 >> Explain the key differences between the virtual value chain and a physical value chain. How can firms exploit the virtual value chain to gain a competitive advantage?
Answer Preview: The key difference between the virtual value chain and the physical value chain is that the virtual …

, Chapter: 5 -Problem: 1 >> What are the main benefits of using the internet for marketing purposes?
Answer Preview: Benefits of the Internet in Marketing: First of all, we need to know what marketing is. …

, Chapter: 8 -Problem: 1 >> Choose an e-business and identify the key elements of its mission statement.
Answer Preview: Your mission statement is a marketing tool that you should outline, write…

, Chapter: 4 -Problem: 4 >> What methods can firms use to create switching costs and ‘lock-in’ customers to their website?
Answer Preview: Becoming an Agile Company. A business can use information technol…

, Chapter: 9 -Problem: 4 >> What practical measures can managers take to implement change management?
Answer Preview: To survive in this competitive market organizations must adopt to c…

, Chapter: 10 -Problem: 2 >> Find an annual report of an internet-based firm and undertake a financial analysis of the firm using financial ratios. Comment on the financial health of the firm.
Answer Preview: Ratio Analysis One of the easiest ways of analyzing an annual report is through the use of mathematical ratios. Ratios between line items are compared to "industry standards," or to ratios of similar …

, Chapter: 11 -Problem: 3 >> What are the main advantages that ‘bricks and clicks’ organisations have over internet ‘pure plays’?
Answer Preview: Brick and click and Pure players stores are implementing changes in the way they market their products and services, thus increasing competition and providing benefits to consumers. However, the trend …

, Chapter: 9 -Problem: 3 >> What are the advantages and disadvantages associated with a network organisation?
Answer Preview: Answer: Network organisational structure: A network organisational structure is one where that are created around the central organization that has a …

, Chapter: 2 -Problem: 3 >> Identify the main attributes of XML.
Answer Preview: The Attributes in XML are part of XML elements. An element in XML can have multiple attributes which …

, Chapter: 8 -Problem: 4 >> Undertake a five forces analysis of the online food retailing industry.
Answer Preview: rters Five Fres Mdel fr nline Fd Retiling 1. Brgining wer f ustmers: High The brgining wer f ustmers …

, Chapter: 7 -Problem: 3 >> Choose an organisation that is engaged in e-business and undertake a risk assessment analysis using the key elements of a risk assessment framework.
Answer Preview: The dvent f the e-mmere dede g resented retilers with brnd new venue fr selling their gds nd servies. Existing ustmers nw hd n lterntive t tully ging t hysil stre, while nline stres nw hd the wrld s t…

, Chapter: 11 -Problem: 5 >> What barriers would a new e-business face when trying to gain a competitive advantage in the online auction industry?
Answer Preview: Barriers new e-business face when trying to gain a competitive advantage in the online auction indus…

, Chapter: 5 -Problem: 3 >> Choose an internet-based firm and:(i) Undertake a profile of their customer base using demand analysis;(ii) Undertake a profile of their marketing mix;(iii) Identify the values that underpin the brand.
Answer Preview: I will tke n nline fshin sles mny whih dels int fshinwer nd essries fr bth men, wmen nd kids. The mny is int fshin rduts whih mens it will hve ustmers …

, Chapter: 2 -Problem: 2 >> What advantages does broadband access have for e-businesses?
Answer Preview: Broadband Connection speed is up to 100 times faster than dialup connection, That ena…

, Chapter: 5 -Problem: 4 >> How can interactive television improve customer service as a medium for e-commerce?
Answer Preview: The dvnement in the tehnlgy hs llwed hnnel f mmunitin between buyer nd seller. Intertive tel…

, Chapter: 4 -Problem: 2 >> What are transaction costs and how does the use of the internet lower transaction costs for e-businesses?
Answer Preview: Transaction cost is the cost associated to sell any products. It includes salary of the sells …

, Chapter: 6 -Problem: 1 >> How can firms protect their investment in developing new information driven products to be sold online?
Answer Preview: Organizations may explicitly protect their investment in producing new information-driven produc…

, Chapter: 9 -Problem: 1 >> What measures can managers take to enhance organisational learning?
Answer Preview: Answer: organization learning: it is a process of retaining, creating, and transferring the knowledg…

, Chapter: 5 -Problem: 2 >> Highlight the differences between traditional marketing and e-marketing.
Answer Preview: Some key differences between traditional marketing and e-marketing are: 1) Traditional marketing req…

, Chapter: 6 -Problem: 2 >> How do privacy seals work? How effective are they in bolstering the trust of online consumers?
Answer Preview: Privacy seal works: privacy seals works to influence or set benchmark fo…

, Chapter: 11 -Problem: 1 >> What are first-mover advantages? Choose a leading e-business and identify its first-mover advantages.
Answer Preview: First mover: A First mover is a service or product that gains a competitive advantage by being the f…

, Chapter: 11 -Problem: 4 >> What factors determine a ‘winner-takes-all’ market?
Answer Preview: Factors determine a winner-takes-all market A winner-take-all market doesnt mean there is only one c…

, Chapter: 4 -Problem: 5 >> Why do firms price discriminate? Give examples of price discrimination.
Answer Preview: Generally a producer charges only price for his product from all customers. But, sometimes, a producer charges different prices from different custome…

, Chapter: 3 -Problem: 2 >> Using examples, identify the main value-adding characteristics of the internet for e-business.
Answer Preview: Just think about any bank. Which bank do you prefer to open an account? Obviously that bank w…

, Chapter: 5 -Problem: 5 >> Explain how the marketing function of an organisation can benefit from using a customer relationship management (CRM) system.
Answer Preview: customer relationship management (CRM) is a process to at…

, Chapter: 2 -Problem: 4 >> How can interactive television add value to customers?
Answer Preview: The development of interactive television has the potential to open new possibilities for electronic commerce, linked to the broadcasting of audiovisual contents. To cater for the commercial needs of …

, Chapter: 4 -Problem: 1 >> Explain how the internet pushes the competitive environment further towards the perfectly competitive model.
Answer Preview: Competitor is that person who produces the same product as we are producing. Perfect Competition is …

, Chapter: 3 -Problem: 3 >> Find an example of a firm that operates in the B2C market. Identify the characteristics of the firm’s e-business model.
Answer Preview: Starbucks, Taco Bell, TOMS, Purina threadless are examples of the few firms which operates in B2C ma…

, Chapter: 8 -Problem: 2 >> Highlight the key components of a formal strategic process.
Answer Preview: A formal strategic process is a process of selecting a set of strategies by a manager to achieve bet…

, Chapter: 2 -Problem: 5 >> What are the main barriers to the adoption of an industry standard for internet systems?
Answer Preview: Following are some of the barriers to the adoption of industry stan…

, Chapter: 3 -Problem: 1 >> Explain how e-marketplaces work and discuss the advantages that they provide for participants.
Answer Preview: E-Marketing is a game of Internet which is being played by most of them worldwide. Its m…

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