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Chapter: 12 -Problem: 14 >> Visit the homepages of Maytag Corporation http://www.maytag.com/ and the Whirlpool Corporation http://www.whirlpool.com/, both appliance manufacturers in the United States. Each has some international involvement. Search their Web sites and compare their international involvement. How would you classify each, as exporter, international, or global? Corporation A Corporation
Answer Preview: The Web is fundamentally designed to work for all people, whatever their hard…

, Chapter: 3 -Problem: 7 >> 1. Describe the razor-and-blades business model.2. How and why do razor consumers in the US differ from those in India?3. How did Gillette’s product development process differ for the Gillette Guard as compared to its previous product development process?4. Should Gillette release the Gillette Guard in the US? Should it launch the product in low income countries?
Answer Preview: 1. Gillettes early history provides a basis for understanding the current issues at hand. King Camp Gillette introduced his first razor in the early 1900s. Initially, the razor was sold at a high pric…

, Chapter: 2 -Problem: 1 >> Define: GATTProtectionismBalance of paymentsIMF Non tariff barriersCurrent AccountVoluntary export restraint (VER)TariffWTO
Answer Preview: The World Trade Organization (WTO) is the main worldwide universal association managing the guidelines of exchange between countries. At its heart are the WTO arrangements, arranged and marked by the …

, Chapter: 2 -Problem: 5 >> 1. List all the different types of bribes, payments, or favors represented in this case under (a) FCPA, (b) Criminal Law of PRC, and (c) Law Against Unfair Competition of the PRC. Why is each either legal or illegal?2. For those practices that you listed as illegal, classify each as lubrication, extortion, or subornation, and explain your reasoning.3. Which of the payments, favors, or bribes are i
Answer Preview: 1. All the bribes, payments or favors mentioned in the case would be illegal under the FCPA. The one exception may be a trip or payment that simply ensures that the official does what he or she is sup…

, Chapter: 5 -Problem: 16 >> Why is it important that the business executive be alert to the significance of business customs?
Answer Preview: The business executive must be very sensitive to the cultural variati…

, Chapter: 14 -Problem: 10 >> What ISO 9000 legal requirements are imposed on products sold in the EC? Discuss.
Answer Preview: ISO 9000 is not a legal requirement for access to the EC market but ISO 9000 certification …

, Chapter: 3 -Problem: 1 >> Define: Manifest DestinySustainable developmentRoosevelt CorollaryExpropriationGreen-house gas emissionsRural/urban migrationMonroe DoctrineOpium WarsConfucian philosophyTaiping Rebellion
Answer Preview: Manifest Destiny - The idea that Americans are ordained and chosen by God for the purpose of creating a model society on the globe. The advocates of t…

, Chapter: 3 -Problem: 3 >> 1. As a junior member of your company’s committee to explore new markets you have received a memo from the chairman stating that at the next meeting be prepared to discuss key questions that need to be addressed if the company decides to look further into the possibility of marketing to the BOP segment. The ultimate goal of this meeting will be a set of general guidelines to use in developing a ma
Answer Preview: 1. Some of the basic issues in marketing to the BOP to be addressed in the checklists should include. Providing infrastructure for products to function properly, Design products to function in local a…

, Chapter: 17 -Problem: 1 >> Define: Relationship marketingTCNExpatriateWork CouncilsLocal nationalsRepatriation Separation allowance
Answer Preview: Relationship marketing : It is a process of making long term engagement with the customers. It is being loyal and taking the initiative to solve the d…

, Chapter: 2 -Problem: 2 >> 1. Is it ethical to sell a product that is, at best, only mildly effective? Discuss.2. Is it ethical to exploit cultural norms and values to promote a product? Discuss.3. Is the advertising of Fair & Lovely demeaning to women or or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?4. Will HLL’s Fair & Lovely Foundation counter charges made by AIDAW
Answer Preview: 1. This topic could be debated forever and the broader questions, is it really an issue? If companie…

, Chapter: 3 -Problem: 14 >> Discuss how your interpretation of Manifest Destiny and the Monroe Doctrine might differ from a Latin American’s.
Answer Preview: Discuss how your interpretation of Manifest Destiny and the Monroe Doctrine might differ from a Latin Americans. Manifest Destiny and the Monroe Doctr…

, Chapter: 1 -Problem: 1 >> Define: International marketing Foreign uncontrollables Controllable elements Marketing relativism Uncontrollable elements Self-reference criterion (SRC) Domestic uncontrollables Global awareness
Answer Preview: International marketing - The type of marketing where one or more marketing decisions are made acros…

, Chapter: 9 -Problem: 1 >> Define: BEMEconomic developmentInfrastructureNICs
Answer Preview: Definitions: Economic development is whereby straightforward, low-pay public economies are changed into current modern economies. In spite of the fact …

, Chapter: 11 -Problem: 1 >> Define:  “The Greater China”Bottom-of-the-Pyramid Markets Purchase price parity (PPP)Four Asian Tigers ASEAN+3APEC
Answer Preview: Definitin f vrius terms inluding The Greter hin, urhse rie rity (), Fur sin Tigers, Bttm-f-the-yrmid …

, Chapter: 12 -Problem: 15 >> Using the sources in question above i.e., http://www.maytag.com/) and http://www.whirlpool.com/, list the different alternative entry modes each uses.
Answer Preview: Both use foreign direc…

, Chapter: 4 -Problem: 14 >> Suppose you were requested to prepare a cultural analysis for a potential market, what would you do? Outline the steps and comment briefly on each.
Answer Preview: The best procedure for making a cultural analysis for a potential market is to g…

, Chapter: 4 -Problem: 9 >> “For the inexperienced marketer, the “similar but different” feature of culture creates an illusion of similarity which usually does not always exist.” Discuss and give examples.
Answer Preview: Although some cultures seem similar, they most likely are not…

, Chapter: 5 -Problem: 19 >> Differentiate among the following:SubornationLubricationExtortionBribery
Answer Preview: Subornation Generally involves large sums of money, frequently not properly accounted for, which are …

, Chapter: 14 -Problem: 1 >> Define the following terms and show the significance to international marketing:Derived demandISO 9000Price-quality relationshipRelationship marketingClient followers
Answer Preview: Definitions :- 1. Derived Demand Derived demand refers to the desire for a good or service based only on its potential to acquire or supply another good or service. What is required to finish the manu…

, Chapter: 15 -Problem: 1 >> Define:Distribution processDistribution structureLarge-Scale Retail Store LawComplementary marketingAgent middlemenMerchant middlemenHome country middlemenDealerExport management company (EMC)Export Trading Company Act (ETC)
Answer Preview: Distribution process - The process of making a service or product available towards business users o…

, Chapter: 6 -Problem: 22 >> Discuss ways the companies discussed in the Global Perspective could have minimized their losses in the Banana Wars.
Answer Preview: The business organizations talked about in the global perspective could have possibly minimize…

, Chapter: 18 -Problem: 10 >> “Price fixing by business is not generally viewed as an acceptable procedure (at least in the domestic market); but when governments enter the field of price administration, they presume to do it for the general welfare to lessen the effects of `destructive’ competition.” Discuss.
Answer Preview: This statement typifies the general viewpoint of the …

, Chapter: 14 -Problem: 8 >> Discuss the part industrial trade fairs and trade centers play in international marketing of industrial goods. What is the difference between industrial trade fairs and trade centers?
Answer Preview: A trade center is a permanent, year round display location in which the products of …

, Chapter: 12 -Problem: 6 >> In phases one and two of the international planning process, countries may be dropped from further consideration as potential markets. Discuss some of the conditions in each phase that may exist in a country that would lead a marketer to exclude a country.
Answer Preview: In phase one of the planning process, there are a host of reasons why a country would no longer be c…

, Chapter: 5 -Problem: 1 >> Define: Cultural imperativeSubornationCultural electivePrinciple of utilitarian ethicsCultural exclusive M-timeSilent languageFCPAP-time
Answer Preview: ulture refers t the design f living fr gru f individuls. Understnding the net f ulture is imrtnt in the study f mrketing, eseilly in the se f internti…

, Chapter: 19 -Problem: 1 >> Define:StereotypesBATNANon-task soundingTask-related information exchangeCreativity in negotiations
Answer Preview: Definitions; A stereotype is a fixed general picture or set of attributes that many individuals accept to speak to a specific sort of individual or th…

, Chapter: 9 -Problem: 15 >> Using the list of NIC growth factors, evaluate India and China as to their prospects for rapid growth. Which factors will be problems for India? For China?
Answer Preview: Students should be encouraged to search current information about these two countries since many of the factors are influenced by ongoing conditions. …

, Chapter: 2 -Problem: 6 >> Interview several local businessmen to determine their attitudes toward world trade. Further, learn if they buy or sell goods produced in foreign countries. Correlate the attitudes and report on your findings.
Answer Preview: From an interview with the local businessmen, who are all retailers, they held t…

, Chapter: 6 -Problem: 16 >> Select a country and analyze it politically from a marketing viewpoint.
Answer Preview: Political factors refer to the governmental policy in terms of the economy, ease of doing business, regulatory norms for the industry and labor norms, the goods and services provided. These are politi…

, Chapter: 6 -Problem: 23 >> Discuss any ethical and socially responsible issues that may be implied in the Global Perspective.
Answer Preview: Answers: Ethical and socially responsible issues are very important in global perspectives. let us t…

, Chapter: 4 -Problem: 9 >> 1. What are some points and counterpoints in the debate over “sweatshops?” That is, should manufacturers be forced to leave factories and countries that violate fair labor standards? What are the consequences of doing so, or not?2. If you were a student at the University of Michigan or another school, how would you feel about wearing Adidas apparel was manufactured by PT Kizone, or a similar suppl
Answer Preview: 1. The objective of this first question is to generate discussion, but instructor-as-moderator must take care to not let get out of hand or get too personal to peoples belief systems. Nonetheless, a l…

, Chapter: 3 -Problem: 12 >> Select a country with a stable population and one with a rapidly growing population. Contrast the marketing implications of these two situations.
Answer Preview: Let us know the difference between stable population and rapidly growing population. STABLE POPULATION: Stable population is nothing but the birth rat…

, Chapter: 3 -Problem: 2 >> 1. The following are the prices paid for the American television broadcasting rights of the summer Olympics since 1980: Moscow—NBC agreed to pay $85 million; 1984 in Los Angeles—ABC paid $225 million; 1988 in Seoul—NBC paid $300 million; 1992 in Barcelona—NBC paid $401 million; 1996 through 2008—NBC will pay $3.6 billion; 2010—NBC will pay $820 million; 2012 in London—NBC will pay $1.18 billion fo
Answer Preview: Determining the asking prices for the Tokyo 2020 games for the five different markets would involve considering a number of factors. For Japan: The strong historical and cultural ties to the Olympic G…

, Chapter: 16 -Problem: 1 >> Define:Advertising Public relations Sales promotion Integrated marketing communicationsNoise
Answer Preview: Advertising: It is a means of communication with the users of a product or service. Advertising is classified as ATL (above the line marketing) where …

, Chapter: 4 -Problem: 19 >> Find a product whose introduction into a foreign culture may cause dysfunctional consequences and describe how the consequences might be eliminated and the product still profitably introduced.
Answer Preview: In the global business scenario, there are multiple products that been introduced in foreign marke…

, Chapter: 3 -Problem: 4 >> 1. What are the ways that Inditex ensures that “fast fashion” is truly fast?2. What are the important attributes of a “fast fashion” retailer to customers? To store managers?3. Why would a retailer introduce their online store country-by-country? Why was Inditex slow to embrace online sales when they are so tech-savvy in other ways?4. Briefly describe five opportunities for continued growth during
Answer Preview: 1. The key to Zaras success is the fast connection between its stores cash registers and its designers and production people. Rather than developing an annual or semiannual fashion line, the line is c…

, Chapter: 6 -Problem: 13 >> How does the U.S. government encourage foreign investment? Spell out the implications in foreign marketing.
Answer Preview: The U S. government encourages foreign investment by a…

, Chapter: 3 -Problem: 7 >> Pick a country and show how employment and topography affect marketing within the country.
Answer Preview: I select Pakistan to show how employment and topography affect marketing. The topography is about th…

, Chapter: 7 -Problem: 1 >> Define: Common LawCode LawIslamic LawMarxist-Socialist tenetsPrior use vs. registrationConciliationArbitrationLitigationCybersquattersPrior useRegistration
Answer Preview: Definitin f vrius terms inluding mmn lw, de lw, Islmi lw, Mrxist-silist tenets, nilitin, rbitrtin, litigtin, rir use, registrtin, nd yber squtters (SQ…

, Chapter: 4 -Problem: 15 >> Cultures are dynamic. How do they change? Are there cases where change is not resisted but actually preferred? Explain. What is the relevance to marketing?
Answer Preview: Cultures change gradually with resistance to changes. The resistance varies inversely with …

, Chapter: 4 -Problem: 5 >> What is the importance of “cultural empathy” to the foreign marketer? How does he or she acquire “cultural empathy?”
Answer Preview: The importance of cultural empathy to the foreign marketer is that being culturally sensi…

, Chapter: 7 -Problem: 9 >> In many code law countries, ownership of intellectual property rights is established by registration rather than prior use. Comment.
Answer Preview: Most countries of the world follow a code law principle concerning property …

, Chapter: 4 -Problem: 7 >> What is the popular definition of culture? What is the viewpoint of cultural anthropologists? What is the importance of the difference?
Answer Preview: The popular definition of culture is that a person i…

, Chapter: 4 -Problem: 1 >> Define: Cultural sensitivity Culture Cultural valuesCultural congruenceCultural borrowingLinguistic distance AestheticsSocial institutionsPlanned change
Answer Preview: Cultural Sensitivity: It is being aware of the fact that there exist cultural differences and cultural similarities between people without assigning a value like positive or negative; superior or infe…

, Chapter: 16 -Problem: 15 >> Borrow a foreign magazine from the library. Compare the foreign advertising to that in an American magazine.
Answer Preview: "India today" is a very popular magazine in India. Most of the advertisements from this magazi…

, Chapter: 4 -Problem: 8 >> 1. What information should be included in a written positioning statement for Mary Kay?2. How would you draft a formal, written positioning statement for Mary Kay using the information detailed in question #1?3. Is Mary Kay a global brand? Why or why not?
Answer Preview: 1. A written positioning statement states the target market and needs satisfied, the product (servic…

, Chapter: 4 -Problem: 8 >> It is stated that members of a society borrow from other cultures to solve problems that they face in common. What does this mean? What is the significance to marketing?
Answer Preview: Cultural borrowing entails using the best solutions to …

, Chapter: 12 -Problem: 1 >> Define: LicensingCorporate planningFranchisingDirect exportingJoint VentureStrategic planning Indirect exportingSIATactical planning
Answer Preview: Define :- 1. Corporate Planning The process of making a long-term strategy to develop your company is known as corporate planning. A strategic strategy explores an organization's internal strengths an…

, Chapter: 18 -Problem: 25 >> A Free Zone (FZ) is an area enclosed by a fence with Customs’ supervised entry and exit points, that is not considered to be within the host country. It is where certain economic or fiscal advantages are granted to facilitate manufacturing and world market trade. While no two Free Zones are precisely the same, the host economy gains foreign exchange earnings; employment growth; foreign capital; ad
Answer Preview: Free zones are special economic zones that are typically located near ports or airports and are desi…

, Chapter: 7 -Problem: 6 >> Discuss some of the reasons why it is probably best to seek an out-of-court settlement in international commercial legal disputes rather than sue.
Answer Preview: The most important reasons for avoiding court settlements …

, Chapter: 18 -Problem: 26 >> Visit Global Trading, Inc. (a division of Minnesota Mining and Manufacturing Company) at http://solutions.3m.com/wps/portal/3M/en_US/GlobalTrading/Inc/ and select “who are we,” and write a short report on how Global Trading, Inc. could assist a small company that anticipates having merchandise from a countertrade.
Answer Preview: The following was excerpted from the 3M Web site. The competitive Edge: Companies of every size are looking for ways to capitalize on opportunities in international trade and expand their business acr…

, Chapter: 3 -Problem: 8 >> Pick a country (other than Mexico) and show how significant historical events have affected the country’s culture.
Answer Preview: The country that I picked is the Philippines. When Rodrigo Duterte was the president of the Philippi…

, Chapter: 4 -Problem: 12 >> “Markets are the result of the triune interaction of a marketer’s efforts, economic conditions, and all other elements of the culture.” Comment.
Answer Preview: This statement emphasizes the point that markets evolve out of the interrelation…

, Chapter: 18 -Problem: 16 >> Cartels seem to rise phoenix-like after they have been destroyed. Why are they so appealing to business?
Answer Preview: Cartels are appealing to business because they allow participating companies greater power b…

, Chapter: 5 -Problem: 17 >> Suggest some cautions that an individual from a high?context culture should take when dealing with someone from a low-context culture. Do the same for low- to high-context situations.
Answer Preview: An individual from a highcontext culture operating in a low-con…

, Chapter: 2 -Problem: 7 >> 1. How should McDonald’s respond when ads promoting healthy life styles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads?2. Discuss the merits of the law, proposed by France that would allow fast food companies either to add a health message to commercials or to pay a 1.5 percent tax on their ad budgets. Propose a strate
Answer Preview: nswer 1:- In my inin, it is nt wise deisin t hnge the hrter Rnld r remving it, in ft, the mny shuld minly fus n the issue tht igrettes re lwys hrmful …

, Chapter: 11 -Problem: 5 >> Compare the growth successes and potentials of India and China. List the advantages and disadvantages of each. Which factors will be problems for India? For China?
Answer Preview: They should be encouraged to search current information about these two countries since many of the factors are influenced by ongoing conditions. At t…

, Chapter: 4 -Problem: 11 >> Social institutions affect marketing in a variety of ways. Discuss, give examples.
Answer Preview: Social institutions affect marketing because they regulate the consumers …

, Chapter: 10 -Problem: 10 >> The European Commission, the Council of Ministers, and the Court of Justice of the EC have gained power in the last decade. Comment.
Answer Preview: As the European Union has become more economically interdependent, the Communitys institutions, the …

, Chapter: 13 -Problem: 7 >> Assume you are deciding to “go international” and outline the steps you would take to help you decide on a product line.
Answer Preview: Extending business globally makes noteworthy open doors for aggressive, development disapproved of organizations, as worldwide business sectors permit …

, Chapter: 1 -Problem: 3 >> 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company?2. Timing of entry into the Indian market bro
Answer Preview: 1. The political environment of India has had a very significant impact in the way foreign businesses operate in the country. Both companies benefited from the opening up of the market in the early 19…

, Chapter: 18 -Problem: 1 >> Define: DumpingSkimmingCountervailing dutyCountertradeParallel marketGray MarketVariable-cost pricingPenetration pricingPrice EscalationFull-cost pricingExclusive distributionBarterCartelForfaitingLetter of CreditBills of ExchangeAdministered pricing
Answer Preview: Define the fllwing terms rllel mrket : It refers t n unffiil mrket in gds r urrenies tht is fund in untry with ntrlled enmy. Besides tht, it refers t mrket tht trde in freign urrenies, stks, shres nd …

, Chapter: 3 -Problem: 5 >> 1. Go to www.space.com/missionlaunches/launches/2010_launch_log.html and review the history of satellite launches toward forecasting demand for Sea Launch’s services for the next five years.2. Assess its competitors.3. If you had a spare $1 million would you invest it in Sea Launch? Consider the cases of Euro Disney and Iridium.4. What are the best opportunities for Sea Launch during the next five
Answer Preview: 1. Suffice it to say that since Sputniks launch in 1957 thousands of satellites have been put into e…

, Chapter: 9 -Problem: 13 >> The infrastructure is important to the economic development of an economy. Comment.
Answer Preview: One indicator of economic development is the extent of social overhead capital or infrastructure wit…

, Chapter: 14 -Problem: 15 >> Select several countries each at a different stage of economic development and illustrate how the stage affects demand for industrial goods.
Answer Preview: Industril gds stnds fr the gds tht re instlled nd situted in industries like mhineries, mnufturing l…

, Chapter: 5 -Problem: 20 >> Distinguish between P-time and M-time.
Answer Preview: Edward Hall defines two kinds of time systems in the world monochronic and polychronic time. M-time …

, Chapter: 6 -Problem: 1 >> Define: SovereigntyConfiscationNationalismDomesticationExpropriationPolitical and Social Activists (PSAs) Non-governmental Organizations (NGOs)
Answer Preview: Sovereignty - The term is related to a self-governing state where the governing body has full control and power without any kind of interference from …

, Chapter: 1 -Problem: 8 >> Prepare your lifelong plan to be globally aware.
Answer Preview: A company's imperative to involve in international marketing has been accepted as a compulsory strategy to survive in the marketplace and seek subsequent growth. But to achieve this, there is a define…

, Chapter: 2 -Problem: 1 >> 1. a. What factors contributed to Euro Disney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance?b. Three types of factors can be identified from the case: (i) managerial errors of judgment; (ii) elements of consumer response; and (iii) environmental factors.2. To what degree do you consider that these factors were (i) foreseeable
Answer Preview: 1. a. (i) Students will easily be able to identify from the case a list of managerial errors relating to over-ambitious forecasts and real-estate investments, expensive or inappropriate park design an…

, Chapter: 2 -Problem: 11 >> France exports about 18 percent of its GDP, neighboring Belgium exports 46 percent. What areas of economic policy are likely to be affected by such variations in exports?
Answer Preview: Frne hs lw exrt/GD rti, while Belgium hs high exrt/GD rti. This …

, Chapter: 9 -Problem: 11 >> Select one country in each of the three stages of economic development. For each country, outline the basic existing marketing institutions and show how their stages of development differ. Explain why.
Answer Preview: In the first stage of economic development, a country is in the pre-industrial stage. In this stage, marketing institutions are very basic and do not …

, Chapter: 6 -Problem: 21 >> Search the Web for information on activities of PSAs outside the United States and write a briefing paper for international management on potential problems.
Answer Preview: Individual research. Mo…

, Chapter: 15 -Problem: 19 >> Discuss the economic implications of charging termination penalties or restricting the termination of middlemen. Do you foresee such restrictions in the United States?
Answer Preview: Termination penalties restrict the freedom of market…

, Chapter: 17 -Problem: 6 >> “To some extent, the exigencies of the manpower situation will dictate the approach to overseas sales organization.” Discuss.
Answer Preview: Sales organization approach will vary for a number of reasons which a…

, Chapter: 8 -Problem: 1 >> Define: Marketing researchMulticultural researchInternational marketing researchBack translationResearch processAnalogySecondary dataParallel translationPrimary dataExpert opinionDecenteringTriangulation
Answer Preview: Marketing research - The process where the feasibility of a new service or product is evaluated via research carried out directly with probable custom…

, Chapter: 6 -Problem: 20 >> Visit the homepage of Agora http://www.politicalresources.net . Select the Political Site of the Week and write a brief political analysis highlighting potential problem areas for a company interested in investing in that country.
Answer Preview: Individual research. …

, Chapter: 8 -Problem: 13 >> Sampling offers some major problems in market research. Discuss.
Answer Preview: There are several difficulties encountered in the process of taking samples and conducting field surveys. The greatest problem stems from the lack of …

, Chapter: 15 -Problem: 21 >> What are the two most important provisions of the Export Trading Act of 1982?
Answer Preview: The two most important provisions of the Export Trading Act of 1982 …

, Chapter: 10 -Problem: 1 >> Define: Multinational market regionsFree-trade areaEuropean ParliamentCustoms unionSingle European ActCommon market Political union Maastricht treaty Treaty of Amsterdam
Answer Preview: Multinational market regions A multinational market region adopts common external tariffs and removes all limitations on the free flow of labor and capital among member countries. It is formed by grou…

, Chapter: 3 -Problem: 6 >> 1. Describe the Club Med experience for the international consumer. What are the elements of Club Med’s unique offering that cross cultural boundaries?2. Do you think Club Med should perform a market research study for American consumers? If so, come up with a list of questions to ask or issues to explore. What would you like to know, and how would you ask the right questions to get that informati
Answer Preview: 1. The introductory questions to start the case should generate a rich discussion of the Club Med experience. As with most travel and tourism experiences with a common carrier such as an airline or ev…

, Chapter: 2 -Problem: 9 >> Assume you are the CEO of a new firm that has perfected a package of software applications for medium- and large-sized companies to help manage intellectual property applications (patents, trademarks, copyrights). Licenses for companies in the United States have sold briskly, at $2000 per company for more than a year. Now you have heard rumors that your software is being pirated in China. Ironic,
Answer Preview: The traditional, but relatively feeble, remedies for American companies operating in countries such as China are several: (1) Prevention, that is, engage local representation and diligently register I…

, Chapter: 1 -Problem: 7 >> Differentiate among the three international marketing concepts or levels of involvement.
Answer Preview: Companies can be described by one of three orientations to international marketing management: Domestic Market Expansion Concept (that is, No Direct Foreign Marketing, Infrequent Foreign Marketing, an…

, Chapter: 15 -Problem: 4 >> Describe the large-scale retail store law found in Japan and show how the Structural Impediments Initiative (SII) is bringing about change in Japanese retailing.
Answer Preview: Competition from large retail stores has been almost totally controlled by Daitenbo, the LargeScale Retail Store Law. Designed to protect small retailers from large intruders into their markets, the l…

, Chapter: 15 -Problem: 6 >> Discuss how the globalization of markets affects retail distribution.
Answer Preview: There are some important trends in distribution systems that are leading to globalization. That is, …

, Chapter: 17 -Problem: 13 >> Interview a local company which has a foreign sales operation. Draw an organization chart for the sales function and explain why that that company used particular structure.
Answer Preview: The employers intention is none other than to break the ice and get to know you a little better to s…

, Chapter: 13 -Problem: 1 >> Define the following terms and show their significance to international marketing:DiffusionInnovationProduct Component ModelGreen marketingQualityProduct HomologationGlobal brand
Answer Preview: 1. Diffusion and Innovation: As the term speaks for itself, diffusion is Spread . Any new product or service in the market has to spread to reach the customers. We cannot reach every person on Earth i…

, Chapter: 8 -Problem: 14 >> Select a country. From secondary sources compile the following information for at least a 10-year period prior to the present data.Principal importsPrincipal exportsGross national productChief of stateMajor cities and populationPrincipal agricultural crop
Answer Preview: his theory on the stages of psychosocial development in children, adolescen…

, Chapter: 4 -Problem: 5 >> 1. Here’s what we wrote in a previous edition of the Instructors Manual: “The Brazilian approach of distributing 10 million condoms during Carnival in Rio de Janeiro seems quite simple-minded. Trying to get “euphoric drunks” to behave rationally and responsibly seems like a major waste of precious Health Ministry resources. The attitudes and behaviors related to safe sex are quite complex and the
Answer Preview: The approach of distributing condoms during Carnival in Rio de Janeiro has been successful in reducing the spread of HIV and other sexually transmitte…

, Chapter: 1 -Problem: 11 >> Visit the Bureau of Economic Analysis homepage http://www.bea.gov/. Select the section, Inter-national articles, and find the most recent information on Foreign Direct Investments in the United States. Which country has the highest dollar amount of investment in the United States? Second highest?
Answer Preview: The U S. direct investment abroad position, or cumulative level of investment, increase…

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17 Reviews for International Marketing Textbook Questions And Answers