Description

Chapter: 17 -Problem: 12 >> Why did VI insist on a custom-designed measurement question for the survey questionnaire?
Answer Preview: The primary reasons noted include: concern over the standard customer satisfa…

, Chapter: 10 -Problem: 12 >> Fast-fashion retailer Forever 21 just declared bankruptcy. It grew to leadership by making merchandise for immediate consumption, not long-term wear, and rapidly opening new stores. It interpreted runway fashions but had suppliers use poorer quality material and limited handwork during construction. Some thought Forever 21 was caught off guard by the growing sustainability movement, as its cheaper
Answer Preview: There are several issues embedded in the question; any research must address these: Sustainability a…

, Chapter: 5 -Problem: 10 >> As populations age and young workers reject work requiring repetitive operations, factories around the world are turning to robots. It is estimated that the US has 176 robots for every 10,000 workers, with South Korea (531) and Germany (301) leading the charge and China, with its investment in being a leading maker of robots, expected to advance quickly (90,000 robots installed by 2016, one-third
Answer Preview: This is a good question to discuss why there might be a worker shortage in manufacturing. The article gives you one reason: rejection of repetitive op…

, Chapter: 12 -Problem: 11 >> Most advertisers opt out of sensitive topic material when choosing where to place advertising on YouTube. Online video gaming, a relative new area for advertisers, has not been high on advertisers’ consideration list. YouTube determines what it classifies as advertiser-friendly video by having creators describe content using a checklist of elements. Violence in such video often disqualifies a vide
Answer Preview: Most advertisers opt-out of sensitive topic material when choosing where to place advertising on YouTube. Online video gaming, a relative new area for …

, Chapter: 12 -Problem: 6 >> What invalid assumptions might a researcher make in instrument design? How would each affect the instrument?
Answer Preview: Some of the major problem assumptions are: Participants ar…

, Chapter: 5 -Problem: 3 >> You plan to conduct a survey using unrestricted sampling. What subjective decisions must you make?
Answer Preview: You must determine the size of t…

, Chapter: 12 -Problem: 2 >> What is the function of the skip logic diagram.
Answer Preview: A skip logic diagram identifies questions (or topics) that sh…

, Chapter: 17 -Problem: 6 >> What are the possible sources of error in this project?
Answer Preview: Measurement Errors: These occur when there are inaccuracies in measurements, data collection, or instrument readings. This could result from faulty eq…

, Chapter: 9 -Problem: 3 >> Distinguish between social desirability bias and acquiescence bias.
Answer Preview: Social desirability bias causes error because participants …

, Chapter: 2 -Problem: 1 >> Distinguish between the following and identify the research use of each. a. Primary and secondary data b. Finding and insight c. Census and sample d. Management dilemma and research question e. Finding and insight
Answer Preview: a. Primary data is raw data; secondary data has at least one level of interpretation (processed); re…

, Chapter: 1 -Problem: 10 >> Chipotle Mexican Grill continues to suffer from perception issues after a string of outbreaks including E.coli worried customers about the safety of eating at the fast casual chain. Their strategy for getting customers back into their restaurants was to give away free tacos, burritos and chips. And while their customer survey scores are improving they are still operating at a loss. What concepts a
Answer Preview: Concepts/Constructs of interest Safe Food (construct)food that will not …

, Chapter: 5 -Problem: 3 >> You plan to conduct a study using unrestricted sampling. What subjective decisions must you make?
Answer Preview: You must determine the size of t…

, Chapter: 17 -Problem: 13 >> Evaluate the sampling design decisions, excluding the decision to use a systematic probability sample.
Answer Preview: Your answers should discuss the sample frame, and the decisions to (1) modify the sample f…

, Chapter: 7 -Problem: 3 >> Based on present or past work experience, suggest management problems that could be resolved by using observation-based data.
Answer Preview: Student work experience is solicited for class dis…

, Chapter: 2 -Problem: 6 >> As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher.
Answer Preview: This is a touchy situation. As a representative of the company, I would like …

, Chapter: 16 -Problem: 14 >> Your research study of Gen Z (born 1995-2012) spending arrived at these insights. Gen Z (1) sees technology as an extension of themselves, not a tool, thus it affects everything they do, (2) reject low-pay, low-skill jobs as a way to earn spending money, choosing higher-risk entrepreneurial enterprises instead, (3) believe they can become rich early (fueled by evidence of “instant” millionaires on
Answer Preview: A lot of businesses are facing the problem of changing cohorts, either in employees or business ecosystem partners or customers or some combination. I…

, Chapter: 17 -Problem: 3 >> What types of management questions are involved in this project?
Answer Preview: The primary management question is What can be done with Service Central to improve overall effectiv…

, Chapter: 5 -Problem: 11 >> The milk market has been disrupted by upstarts like almond- and soy-based alternatives. Milk sales have fallen for eight consecutive years. Some people have defected to avoid lactose; others, to avoid animal products. While milk can claim greater nutritional value and taste, that didn’t keep the country’s largest dairy, Dean Foods, from filing for bankruptcy protection. What research is needed to
Answer Preview: This is a great exercise to go through all the decisions involved in sample design with people as th…

, Chapter: 2 -Problem: 1 >> Distinguish between the following and identify the research use of each.a. Primary and secondary datab. Finding and insight c. Census and sampled. Management dilemma and research question
Answer Preview: a. Primary data is raw data; secondary data has at least one level of interpretati…

, Chapter: 9 -Problem: 13 >> GM’s Cadillac in the United States is a declining brand that appeals mostly to consumers over the age of 60, which makes the success of its crossovers and SUVs in China among 30-something professionals somewhat surprising. Why do the Chinese revere the Detroit luxury car that Americans increasingly label outdated and old fashioned? Some think it is cultural (Chinese revere long history), others sa
Answer Preview: The hypotheses being tested relate to perceptions. It will help to have students write out their understanding of the Chinese auto-buyer hypotheses. H…

, Chapter: 13 -Problem: 12 >> The following information was reported in the Globalforce MoodTracker employee engagement survey. For those employed by their company less than one year: 58% considered themselves highly engaged, among those who had been recognized in the last six months, 73% were highly engaged. For those with one to two years with their company, 47% of all participants were highly engaged, while 64% of those who
Answer Preview: To examine the power of recognition on engagement, you can use various statistical and analytical techniques to analyze the data provided in the Globalforce MoodTracker employee engagement survey. Her…

, Chapter: 17 -Problem: 9 >> Develop the recruitment screener for the focus groups used during exploration.
Answer Preview: Creating a recruitment screener for focus groups involves designing a set of questions to help identify potential participants who fit the desired cri…

, Chapter: 2 -Problem: 3 >> SupplyCo is a supplier to a number of firms in an industry. Several companies are involved in the manufacturing process—from processed parts to creation of the final product—with each firm adding some value to the product. SupplyCo provides materials and services to every part of the chain. By carefully study its customer data, SupplyCo discovers a plausible new model for manufacturing and distrib
Answer Preview: a. One issue in this particular case is the nature of data used from SupplyCos data warehouse. The data can be an outcome of: (1) Careful research, (2…

, Chapter: 17 -Problem: 10 >> What factors might influence individuals to agree to participate in the survey?
Answer Preview: Several factors can influence individuals to agree to participate in a survey. These factors vary depending on the context, the nature of the survey, and the characteristics of the participants. Here …

, Chapter: 12 -Problem: 3 >> Summarize the instrument design decisions that would result in decreased participant rapport.
Answer Preview: Building rapport is determined by understanding what will motivate you to an…

, Chapter: 6 -Problem: 10 >> Airlines around the world grounded their fleet of Boeing 737 MAX aircraft following two crashes in which 346 people lost their lives.  A problem with the plane's anti-stall mechanism, believed to have caused both crashes, has been corrected--at least to the satisfaction of Boeing.  But recent media coverage indicates that travelers may not be so confident.  Design a qualitative study to reveal the
Answer Preview: While students could recommend using any traveler as a participant, it would be wise for Boeing to p…

, Chapter: 16 -Problem: 1 >> Distinguish between the following: a. Technical report and management report. b. The motivated sequence and the cause/effect/solution pattern of organization. c. Jargon and language level. d. Audience analysis and audience profile statement. e. Conformity bias and confirmation bias. f. Research reporting and research report.
Answer Preview: a. The differences are a result of the different audiences. A technical report is written for the research professional, and as a result has more detail related to methodology in both data collection …

, Chapter: 10 -Problem: 12 >> Walmart recently asked Mondelez, owner of Oreos, to bring back a new-and-improved version of its 1990s cereal Oreo O’s. By studying social media comments, Walmart discovered a preference for cereal to address late-night snacking. What should Walmart measure during the initial 90-day relaunch, exclusive to its stores? At what level should it measure, and why?
Answer Preview: You should have lots of ideas about what should be measured, …

, Chapter: 3 -Problem: 1 >> Explain how each of the five evaluation factors for a secondary source influences its management decision-making value.a. Purposeb. Scopec. Authorityd. Audiencee. Format
Answer Preview: a. A source's purpose indicates the likely bias of the material provided by the source. It the sourc…

, Chapter: 16 -Problem: 7 >> Describe how you would conduct an audience analysis of your business research class.
Answer Preview: They should factor i…

, Chapter: 12 -Problem: 5 >> One design problem in the development of measurement instruments concerns the sequence of questions. What suggestions would you give to a novice researcher designing his or her first questionnaire?
Answer Preview: The first few questions need to awaken interest and motivate the participant to participate in the s…

, Chapter: 17 -Problem: 7 >> What supports the use of a multiple rating listscale for the development of the survey measurement instrument?
Answer Preview: The concise answer is the need VI needs to measure multiple items, all on the same scale o…

, Chapter: 4 -Problem: 8 >> UBER is facing a large number of law suits, among them a charge of technology theft from Google, installation of software that blanks out the availability of UBER rides near government buildings or when government-employed riders call, discrimination in the workplace, etc. Use an internet search on this topic; design a study to determine the effect on ridership of the charge you examined.
Answer Preview: Using discrimination in the workplace as one example, Uber would have …

, Chapter: 6 -Problem: 10 >> Lately, airlines have been having a rough time, in terms of legal actions and PR issues, with consumers openly expressing outrage at being bumped from—or forcibly removed from— flights. Design a qualitative study to reveal the suppressed (as opposed to surface) issues that are contributing to this rage.a. What are some of the surface issues?b. Who will you want to participate and how will you recr
Answer Preview: Numerous articles during the spring of 2017 covered on United Airlines dragging a doctor from an overbooked flight. Subsequently, Jet Blue removed a f…

, Chapter: 5 -Problem: 9 >> As populations age and young workers reject work requiring repetitive operations, factories around the world are turning to robots. China has made the largest investment, with almost 1 million installed industrial robots. Assume you are a worldwide manufacturer of industrial equipment with 10 plants and more than 10,000 manufacturing employees and supervisors. Some of your plants are represented b
Answer Preview: This is a good question to discuss why there might be a worker shortage in manufacturing. The article gives you one reason: rejection of repetitive op…

, Chapter: 1 -Problem: 2 >> Distinguish among the following sets of items, and suggest the significance of each in a research context: a. Data, information, and insight b. Concept and construct. c. Deduction and induction.d. Operational definition and dictionary definition. e. Concept and variable. f. Hypothesis and theory.
Answer Preview: a. Data is raw, unprocessed facts; information is processed data, usually aggregated and summarized; and insight is an interpretation of the information in light of the organizations mission, goals, r…

, Chapter: 16 -Problem: 2 >> Describe logos, ethos, and pathos and how each should influence the research report.
Answer Preview: Ethos is the perception of a presenters character that affects how believable or convincing we find …

, Chapter: 17 -Problem: 16 >> Evaluate the topline management report in the Close Up.
Answer Preview: This is only a partial management report, so you really want students to note wh…

, Chapter: 3 -Problem: 11 >> Loyalty programs are in the headlines frequently. Hotels, like Hilton and Marriott, or coffee powerhouses, like Starbucks, are constantly revamping their programs to keep their customers as connected as possible. These programs have proven to be a safeguard against disruption. Assume your firm wants to launch such a program but you don’t know much about them. How would you use external published s
Answer Preview: Loyalty programs are in the headlines frequently. Hotels, like Hilton and Marriott, coffee powerhous…

, Chapter: 12 -Problem: 7 >> A recent study of Ivy League college students showed 20 percent had tried performance-enhancing drugs to improve their academic performance. A Royal Society study found senior employees find the effects even more powerful than do 19-year-olds. A Financial Times article claimed these drugs are “becoming popular among city lawyers, bankers, and other professionals keen to gain a competitive advantag
Answer Preview: Designing a measurement instrument to assess the use of "smart drugs" among employees or college students involves creating a survey that effectively gathers relevant information while maintaining eth…

, Chapter: 13 -Problem: 1 >> Distinguish between:a. Coding scheme and recodingb. Bar chart and histogramc. DK response and missing data.d. Listwise deletion and pairwise deletione. Thematic units and referential units
Answer Preview: a. A coding scheme is an output; it depicts the value codes assigned by the mapping rules for all variables in the study. Recoding is a process during …

, Chapter: 1 -Problem: 10 >> A-list actress Sandra Bullock and comedienne Ellen DeGeneres filed law suits today in LA Superior Court against John Doe #1 through #100. They are fighting back against businesses using their names, images, likenesses, and personals to endorse fraudulent and nonexistent products. If you were to design research to track this problem, what concepts, constructs, and operational definitions should any
Answer Preview: This can be a good student collaboration exercise, as you need to get beyond the obvious dictionary definition and to what you might be able to measur…

, Chapter: 3 -Problem: 9 >> Develop the management-research question hierarchy (Exhibits 3-2) citing the management question, research questions, and investigative questions for each management dilemma below: a. A home health care services firm is experiencing an increasing number of complaints regarding health care service quality. b. An auto manufacturer is experiencing low growth of stock value causing investors to sell o
Answer Preview: a. Management Problem : What can be done to improve service quality? Research Questions : (1) Should changes be made to personnel? (2) Should changes …

, Chapter: 13 -Problem: 3 >> How should the researcher handle missing data?
Answer Preview: The researcher should use his judgement to choose one of the t…

, Chapter: 6 -Problem: 2 >> What is data saturation, and how does it influence qualitative research?
Answer Preview: Data saturation is the rule used to …

, Chapter: 8 -Problem: 5 >> What essential characteristics distinguish a true experiment from other research designs?
Answer Preview: The major characteristic of the …

, Chapter: 1 -Problem: 4 >> Below are some terms commonly found in a management setting. Are they concepts or constructs? Give two different operational definitions for each. a. Employee morale. b. Assembly line. c. Overdue account. d. Leadership. e. Ethical standards.
Answer Preview: a. 1. Degree of mental satisfaction among employees as represented by their score on the XYZ morale inventory. 2. Mental satisfaction measured as an e…

, Chapter: 8 -Problem: 13 >> Natura Cosmeticos SA, Brazil’s all natural, ethically-sourced, sustainable beauty products company, recently purchased Avon Products Inc. as a way to enter the U.S., Europe, and Chinese cosmetics markets. Natura wants to serve millennial and Generation Z consumers, who believe they can make a difference by the products they purchase. Natura sells via door-to-door and via bricks-and-mortar stores i
Answer Preview: The 7 steps of Conduct an Experiment to design the experiment. Ask students to first propose a hypot…

, Chapter: 2 -Problem: 8 >> Using Exhibit 2-2 and case examples from some research company’s website, discover if favored-technique approaches to research design dominate a firms’ activities.Exhibit 2-2 Transcribed Image Text: Exploration Clarify the Research Question. Design the Research Data Collection Design Sampling Design
Answer Preview: As indicated in the Chapter, it is the role of the manager sponsoring the research to spot inappropr…

, Chapter: 11 -Problem: 12 >> All the new media streaming services have had a negative effect on movie ticket sales. To make it even worse, some streaming competition is coming from the same firms that provide theaters with movies. Those first-run films are now going directly into streaming. Assume that AMC is going to join the fray with a streaming service of its own. AMC wants to determine if independent movie creators would
Answer Preview: You will need to make some assumptions for your students for this exercise. That AMC has the email addresses of independent movie producers and distri…

, Chapter: 3 -Problem: 7 >> How might you use exploration using internal sources if you were a human resources officer or a supervising manager trying to increase compliance with safety policies?
Answer Preview: Ask students to brainstorm about the records kept about individuals as employees. Most will realize …

, Chapter: 4 -Problem: 6 >> Using the eight design descriptors (Exhibit 4-2), describe a study to determine why enrollment in your major at your university is increasing (decreasing).
Answer Preview: Exhibit 4-2 Criteria Your University Objective of the study Could be causal but mor…

, Chapter: 6 -Problem: 3 >> What is the nature of data collected in qualitative research?
Answer Preview: Data in qualitative research is primarily texts, …

, Chapter: 16 -Problem: 3 >> What are the three types of learners, and how does each type influence the research report.
Answer Preview: Visual learners. About 40 percent of us are visual learners, people who learn throu…

, Chapter: 3 -Problem: 11 >> At a BMW staff meeting, employees were told “We’re in the midst of an electric assault,” referring to electric cars introduced by Mercedes, Porsche, Jaguar, and most notably, Tesla. A fund manager at Union Investment, parroted this sentiment, “BMW is falling behind in electrics.” Develop an exhibit similar to Exhibit 3-4 for this management dilemma.
Answer Preview: Discover Management Dilemma "BMW is falling behind in electrics" 2 Define Management Questio…

, Chapter: 8 -Problem: 7 >> Dolby, the company that provides advanced sound and light systems in movie theaters, is operating in an environment where theater ticket sales are dropping 5 to 10 percent per year due to a better variety of entertainment options, shorter attention spans, and better in-home and device streaming. Dolby Cinema now does for the eyes what it once did for the ears. In its LA operations, Dolby conducts
Answer Preview: To diagram this experiment, students must first decide if the participants will be shown both enhanc…

, Chapter: 7 -Problem: 11 >> HR.com’s latest HR Trends Report, The DNA of Human Capital, concludes workplace “hierarchies are largely being replaced by networked structures,” as technology has changed the flow of information within an organization and more complex work projects require skills from across departmental boundaries. Assume you work in a large firm that has made this network restructuring part of becoming a data-d
Answer Preview: You might first have to discuss what is meant by a networked structure vs. a hierarchy structure. St…

, Chapter: 9 -Problem: 4 >> Describe the issues related to privacy.
Answer Preview: Given the expansion of the IoT, many individual are concerned about data being collected without consent. At the core of the issue of privacy is the p…

, Chapter: 11 -Problem: 8 >> The third generation iPad disappointed many who had expected not only a higher resolution screen (delivered) but Siri, Apple’s much ballyhooed speak-and-it-responds app developed for the iPhone 4S (not delivered). Apple indicated it wasn’t included because Siri for the iPad wasn’t ready. Design the questions that could have revealed expectations of iPad3 devotees.
Answer Preview: You will likely suggest a multi -variable grid, highlighting …

, Chapter: 6 -Problem: 4 >> Distinguish between synchronous interviews and asynchronous interviews and when each might be used.
Answer Preview: In a synchronous interview , the interviewer and participant are interacting in real time…

, Chapter: 17 -Problem: 5 >> During the focus groups, what issues will VI need to manage?
Answer Preview: It seems like you're asking about issues that a virtual intelligence (VI) might need to manage during focus group discussions. Focus groups are typically used to gather qualitative insights and opinio…

, Chapter: 1 -Problem: 1 >> Define a. Business research b. Data silo c. Strategic inflection point
Answer Preview: a. Business research, as it is used in this text, is a systematic inquiry that provides i…

, Chapter: 11 -Problem: 10 >> Discount department store Kohl’s recently announced its customers would “have a new easy, secure and private way to pay in stores with the rollout of Apple Pay, as well as the ability to use Apple Pay within the Kohl’s app. Kohl’s customers will also be able to add their Kohl’s Charge card as a form of payment within Apple Pay.” Some analysts were surprised that the announcement came from Kohl’s b
Answer Preview: Among other items, Kohls needs to know: a. If Millennials use a smart phon…

, Chapter: 16 -Problem: 11 >> Use Exhibit 16-5 and the sample infographic to plan an infographic of your course project or of a research study you have read about in one of the cases in this text.Exhibit 16-5 Transcribed Image Text: Report Components Introduction Title Researcher Profie Executive Summary Table of Contents Backgr
Answer Preview: Obviously, the students answer depends on the case. …

, Chapter: 17 -Problem: 4 >> How did VI use expert interviews during exploration? What were some of the likely questions on VI’s interview discussion guides?
Answer Preview: VI used expert interviews to clarify the management problems, identify plausible solutions, and prof…

, Chapter: 12 -Problem: 10 >> Using Exhibit 12-7, develop a skip logic diagram for the instrument you design in the next question.
Answer Preview: While the answer is determined by their questionnaire. Have you bring two …

, Chapter: 13 -Problem: 5 >> You study the attrition of entering college freshmen (those students who enter college as freshmen but don’t stay to graduate). You find the following relationships among attrition, financial aid, and distance of home from college.a. What graphical displays would you choose to understand the data?b. What is your interpretation?
Answer Preview: a & b. Aid Home Near Receiving Aid Home Far Receiving Aid Yes (%) No (%) Yes (%) No (%) Yes (…

, Chapter: 5 -Problem: 1 >> Distinguish between: a. Statistic and parameter. b. Sample frame and target population. c. Case and target population. d. Simple random and complex random sampling. e. Convenience and purposive sampling. f. Sample precision and sample accuracy. g. Non sampling and sampling error. h. Proportionate and disproportionate samples.
Answer Preview: a. A parameter is a value of a population, while a statistic is a similar value based on sample data. For example, the population mean is a parameter, …

, Chapter: 15 -Problem: 6 >> Using the following data,a. Create a scatterplot.b. Find the least-squares line.c. Plot the line on the diagram.d. Predict: Y if X is 10. Y if X is 17. Transcribed Image Text: X 3 6 9 12 15 18 Y 6 10 15 24 21 20
Answer Preview: a. See associated table b. Y …

, Chapter: 2 -Problem: 2 >> Kathy Lee Berggren, a professor of oral communication at Cornell University, indicates “a lot of my students really [only] scratch the surface with the type of researchthey’re doing.” According to Andy Guess, at Inside Higher Ed, “Just because students walk in the door as ‘digital natives’, doesn’t mean they’re equipped to handle the heavy lifting of digital databases and proprietary search engine
Answer Preview: It will get them thinking about what they can do to be …

, Chapter: 15 -Problem: 12 >> It is well known in country music that new or emerging artists are often subjected to sexual harassment by radio studio program directors when pitching their songs for radio play. Female artists describe physical harassment, while male artists describe being forced to endure verbal innuendo and off-color stories about women they work or tour with, experiences that they would reject in other circum
Answer Preview: Ask students to approach this from the station managements perspective. If the radio station is well …

, Chapter: 12 -Problem: 4 >> What would you say are four major faults of measurement instrument design? Justify your choices.
Answer Preview: Here are several options students might choose. 1). Failure to design the instrument (order topics a…

, Chapter: 7 -Problem: 4 >> Distinguish between the following: a. Nonverbal, linguistic, and extralinguistic analysis. b. Factual and inferential observation. c. Memory decay and selective filtering.
Answer Preview: a. Nonverbal analysis is one form of behavior analysis in which body movements, motor expressions, a…

, Chapter: 7 -Problem: 11 >> In May 2017, LAX, the world’s fourth-largest airport, relocated 15 airlines in a three-night (5 hours per night) period in order to accommodate Delta’s expansion. During the period, Delta operated more than 200 flights a day out of 4 terminals. In Terminal 2 and 3, everything moved. It relocated ticket counters, kiosks, computer systems, and more than 1000 signs. The process was in the planning fo
Answer Preview: Lots of processes were involved in the move; have you brainstorm to identify the various processes: …

, Chapter: 9 -Problem: 12 >> Mercedes-Benz has a self-driving car capable of 80 miles-per-hour speeds. You have to keep your hands on the wheel in this E-class sedan to operate the self-driving feature, but the car reads and responds to speed limits, and is capable of stopping or swerving to avoid obstructions in the 40-55 mph range, either physical or human. Any liability for use of the technology still resides with the driv
Answer Preview: Self-driving cars are a hot topic right now, so you should first start by asking who would be conduc…

, Chapter: 12 -Problem: 1 >> Distinguish between the following:a. Administrative and classification questionsb. Screen and buffer questions.c. Introduction and transition.d. Rapport and social desirability bias.e. Measurement instrument and measurement question.
Answer Preview: a. Administrative questions describe the environment and the data collector(s) of a study; these are …

, Chapter: 2 -Problem: 10 >> According to study by the Pew Research Center, 6 in 10 Americans believe it is impossible NOT to have their personal data collected by the government and business. Most (81%) believe the potential risks they face because of data collection by companies outweigh the benefits of such collection. Given this information, how would you approach the issue of privacy in crafting your next research projec
Answer Preview: One of the ways to approach this discussion is to start students out by asking: How much information …

, Chapter: 4 -Problem: 8 >> Victoria’s Secret was originally conceived in the 1970s as a lingerie store where men could be comfortable buying for women, most notably their wives. When it was purchased in 1982 by L Brands, its strategy changed to a place where women could indulge the sexiest version of themselves. In the last five years, Victoria’s Secret has lost $20 billion in market value. Some hypothesize that its busines
Answer Preview: Students are likely to come up with all sorts of visions. Dont let your men students bow out of this …

, Chapter: 17 -Problem: 11 >> Why might VI have chosen a web-based self-administered survey rather than a phone survey?
Answer Preview: Comparison of Survey Methods to evaluate student answers to this ques…

, Chapter: 8 -Problem: 4 >> What ethical problems do you see in conducting experiments with human participants?
Answer Preview: In the past there has often been too little concern among researchers regarding this problem. Clearl…

, Chapter: 12 -Problem: 8 >> Assume the American Society of Training Directors is studying its membership in order to enhance member benefits and attract new members. Below is a copy of a cover letter and mail questionnaire received by a member of the society. a. Evaluate the cover letter as an introduction. b. Identify question type, develop the topic list, organize questions by topic or type, then evaluate the scope and cov
Answer Preview: This letter and questionnaire was used by a master's degree candidate for thesis research at one university. The reproduction in the text does not adequately capture the flavor of the material. The le…

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14 Reviews for Business Research Methods Textbook Questions And Answers